Comparison

SalesPulse vs Agent CRM

A white-labeled GoHighLevel reskinned for insurance agents

Agent CRM is a white-labeled reseller of GoHighLevel (HighLevel) configured for insurance agents. Per Agent CRM's own blog, it is "built on GoHighLevel's core infrastructure" and includes "all HighLevel features unlocked" at $97/mo. The value Agent CRM adds is insurance-focused support and pre-built GoHighLevel automations ("Branning Bundles"). It does not include any proprietary insurance technology — the underlying platform is GoHighLevel, and Agent CRM's customers are subject to GoHighLevel's uptime, roadmap, pricing changes, and technology stack.

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At a glance

SalesPulse

Starting price: $39/mo
Built for: Life insurance agents and agencies
Focus: AI-powered CRM + softphone + lead marketplace purpose-built for life insurance
Insurance-specific: Yes

Agent CRM

Starting price: $97/mo
Built for: Insurance agents (GoHighLevel reseller)
Focus: White-labeled GoHighLevel with insurance-focused support and pre-built automations
Insurance-specific: No

Pricing verified: source — last checked 2026-04-09

Feature-by-feature comparison

Feature	SalesPulse	Agent CRM
Proprietary insurance-specific platform Agent CRM runs on GoHighLevel infrastructure	Yes	No
Direct control over product roadmap Agent CRM customers depend on GoHighLevel's roadmap	Yes	No
Insurance-specific backend (not a generic CRM config)	Yes	No
Built-in state licensing tracking	Yes	No
Multi-tier commission tracking	Yes	No
Live-transfer inbound call marketplace	Yes	No
Annuity proposal wizard with Monte Carlo projections	Yes	No
Insurance-focused support Agent CRM's main differentiator from GHL	Yes	Yes
Pre-built automation templates "Branning Bundles" for Agent CRM	Yes	Yes
Starting price	$39/mo	$97/mo

Last verified 2026-04-09. Comparison is based on publicly available information from each vendor\'s website as of that date. Competitor features and pricing change — see the sources section at the bottom for verification links.

Key differences

Agent CRM is a GoHighLevel reseller, not a platform

Agent CRM's own marketing states it is "built on GoHighLevel's core infrastructure" with "all HighLevel features unlocked." What you're paying Agent CRM's $97/mo for is insurance-focused support and pre-configured GoHighLevel automations — not a proprietary insurance platform.

Source

Agent CRM's platform roadmap is controlled by GoHighLevel

Because Agent CRM runs on GoHighLevel's infrastructure, every product decision — new features, pricing changes, integrations, deprecations — is made by GoHighLevel, not Agent CRM. Agent CRM has no control over the core product. SalesPulse is an independent platform with direct control over the product roadmap and a public change log.

Agent CRM has no proprietary insurance technology

Agent CRM does not include a proprietary insurance-specific backend. There is no built-in state licensing tracking, multi-tier commission tracking, annuity proposal wizard, or live-transfer lead marketplace. Agent CRM's value is the services layer (support + pre-built automations), not the software itself.

Lower starting price

SalesPulse starts at $39/mo versus Agent CRM at $97/mo — a $58/mo difference, $696/year. And the SalesPulse $39 plan includes the purpose-built insurance platform, not a generic CRM configured for insurance.

What you actually own at Agent CRM vs SalesPulse

At Agent CRM: you're renting insurance-focused support on top of GoHighLevel, and if you ever leave, your data exports from GoHighLevel's format. At SalesPulse: you're using a platform designed for your use case end-to-end, with direct export of insurance-specific records (policies, carriers, commissions, licensing).

Who should pick which?

Pick Agent CRM if…

If you're an insurance agent who's already familiar with GoHighLevel and specifically wants insurance-focused customer support plus pre-built GHL automation bundles — and you're comfortable with your platform being a reseller layer on top of a third-party marketing platform — Agent CRM is designed for you. Alex Branning and his team have built a community around GoHighLevel for insurance agents.

Pick SalesPulse if…

If you want an insurance platform — not a generic marketing platform with insurance support wrapped around it — SalesPulse is purpose-built from the ground up. You get state licensing tracking, commission overrides, TCPA-compliant dialing, a live-transfer lead marketplace, and an annuity proposal wizard as core features, not workarounds. You also pay less: $39/mo vs $97/mo.

Frequently asked questions

Is Agent CRM really a white-labeled GoHighLevel?

Yes. Agent CRM's own blog states that Agent CRM is "built on GoHighLevel's core infrastructure" with "all HighLevel features unlocked." Agent CRM publishes multiple comparison articles on its own blog comparing Agent CRM to HighLevel, confirming the relationship. Agent CRM's value-add is insurance-focused support and pre-built GHL automations ("Branning Bundles"), not proprietary software.

What's the difference between Agent CRM and SalesPulse?

Agent CRM is a services and support layer on top of GoHighLevel. SalesPulse is an independent insurance platform built from scratch for life insurance agents. At Agent CRM you're paying $97/mo for insurance-focused support on generic CRM software. At SalesPulse you're paying $39/mo for a platform where state licensing tracking, commission overrides, an annuity proposal wizard, and a live-transfer lead marketplace are core features — not add-ons.

Does Agent CRM have its own product roadmap?

No. Because Agent CRM runs on GoHighLevel's infrastructure, the core product roadmap is controlled by GoHighLevel. Agent CRM can build automations and templates on top, but every platform feature, pricing change, integration, and deprecation is determined by GoHighLevel. SalesPulse has direct control over its own roadmap.

How much is Agent CRM?

As of April 2026, Agent CRM is $97/month. SalesPulse starts at $39/month — a $58/month ($696/year) difference.

If I leave Agent CRM, where does my data go?

Because Agent CRM runs on GoHighLevel, your data exports in GoHighLevel's standard formats (contacts, pipelines, workflows). SalesPulse exports insurance-specific records including policies, carrier associations, commissions, and state licensing history.

Sources

All claims on this page are based on the sources above. Last verified 2026-04-09. We update comparison pages quarterly. If you see something that has changed, please let us know.

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